What is Crowdfunding?

Definition: Crowdfunding is, simply put, a financing system that relies solely on the general public. Individuals or professionals come together, typically through a website, to raise money needed to finance a project.

How does it work?

Crowdfunding campaigns bring together 3 participants:


Crowdfunding: A form of donation

In this particular form of crowdfunding there is no financial compensation and is assimilated to a donation it is, therefore, not regulated by the AMF (Autorité des marchés financiers du Québec). When creating the money pool you can opt for:



The Pros of Crowdfunding



Examples of Types of Crowdfunding Campaigns



And this list is far from being exhaustive! Crowdfunding can accompany any type of project and can even be a valuable marketing tool. As the African saying goes « If you want to go fast, go alone. If you want to go far, go together. »: the success of a crowdfunding campaign relies on this principle. The idea of mobilizing the financial means of a maximum of individuals to achieve your goal.

How to create a Crowdfunding campaign?

As the organiser of a crowdfunding campaign here are a few important steps to follow to achieve your goals:

  1. Clearly define your fundraising objectives: what is the purpose and who will benefit from the money collected?
  2. Set a target amount and a collection period
  3. Create a group that could be interested in your project
  4. Create your fundraising page on Tiing
  5. Promote your crowdfunding campaign to your friends, on social networks, by email, in the press...
  6. Regularly keep your community up to date on the progress of the campaign
  7. Thank each contributor in a personalized way!
  8. When the collection period is over and the target is reached, the amount collected from the campaign is given to the organizer

So don’t wait any longer and go for it!
With a few clicks you can create your crowdfunding campaign on Tiing today.

Now it's your turn !

create a crowdfunding campaign

Create your money pool

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