Our 6 ways to raise funds for a charity!

Is your association in need of funds for a special event, a one-off operation, a charity…? Discover our 8 ways to raise funds for a charity!

If you are an association, start fundraising here with TIING

1. Raise funds at charity events: dinners, sports…

Events are an excellent way to raise funds for an association. They not only raise money, but also public awareness of your cause. These can be concerts, charity markets, dinners or sports tournaments. You can also organize more creative events depending on your target audience.

For your event to be a success, it’s essential to define your target audience, determine your budget and start planning well in advance. Detailed planning will help you avoid last-minute surprises and ensure that your event runs smoothly.

2. Online fundraising

Online fundraising has become an increasingly popular way of raising money for associations, especially in today’s context where physical interaction is sometimes limited. You can use crowdfunding platforms, create a donation page on your website or use social networks to reach a wider audience.

The advantage of online fundraising is that it can be set up quickly and reach a much wider audience than traditional means. What’s more, it offers a secure and convenient way to donate.

3. Mobilizing regular donors to raise funds

Regular donors are a stable and reliable source of funding for an association or NPO. So it’s essential to mobilize and engage them in your cause. You can do this by sending them regular updates on your work, thanking them for their support and offering them opportunities to get more involved.

Another way to mobilize your donors is to set up a recurring donation system. This means that donors commit to giving a certain amount of money at regular intervals (for example, every month or every year). It’s a great way to secure a steady income stream for your association.

4. Raise funds for a charity by selling products or services

Selling products or services is another way of raising funds for an association. This can be particularly effective if the products or services you sell are linked to the cause you’re supporting.

For example:

• If your association works in the environmental field, you can sell ecological products.
• If you work in education, you can offer courses or workshops.

The main advantage of this method is that it not only generates revenue, but also raises awareness of your cause.

5. Raise funds through corporate partnerships

The main advantage of this method is that it not only generates revenue, but also raises awareness of your cause.

There are several types of partnership:

• sponsorship,
• sponsorship,
• donations in kind, etc.

It’s important to target companies that share the same values as your association, and in return offer visibility for their brand.

6. Using social media to boost fundraising

Social media not only allows you to spread your message and raise awareness of your cause, but also to raise funds directly through various fundraising features.

For example, :

• Facebook offers the possibility of creating a fundraiser for a birthday or special event.
• Instagram, meanwhile, has a donation feature in stories.

It’s essential to create attractive and engaging content to encourage people to support your cause. Videos, images and personal stories tend to have a stronger impact.

FAQ

What are the first steps in raising funds for an association?

To launch a fundraising campaign, it’s essential to clearly define your association’s objectives and financial needs. You need to draw up a provisional budget to identify the amount you need to raise. Next, you need to choose the right fundraising strategy (events, donation campaigns, partnerships, etc.) and make sure that your association complies with current legislation, particularly in terms of receiving donations and issuing tax receipts where applicable.

How to mobilize association members and volunteers for fundraising?

To involve members and volunteers, start by clearly informing them of the reasons for and objectives of the fund-raising campaign. Organize meetings to raise their awareness and offer them specific roles according to their skills and availability. Motivation often comes from personal involvement, so encourage initiative and responsibility. The creation of work teams and the definition of precise missions will optimize their commitment.

What are the most effective fundraising events?

The events that tend to work well for fundraising are varied and often depend on the target and local context. Charity sales (flea markets, cake sales, etc.), sporting events (races, tournaments), gala evenings, concerts and tombolas are all examples of events that can attract participants and sponsors. Originality and adaptation to your audience are the keys to success for these events.

Can companies be approached to finance an association?

Absolutely, companies can be an important source of funding for an association. You can approach them for partnerships, sponsorships or in-kind donations. It’s important to prepare a dossier presenting your association and the event or project to be financed, highlighting what the company stands to gain from supporting your cause (visibility, enhanced social image, etc.). Don’t forget to offer them something in return for their contribution.

How can we ensure transparency and donor confidence during a fundraising campaign?

To build trust and transparency with donors, it’s crucial to communicate regularly on the use of funds raised and the progress of funded projects. Set up a clear and transparent system for tracking donations and ensure accountability, whether through reports, newsletters or posts on your website or social networks. Acknowledging donors with public or private thanks is also a good way of building trust.